This means that users of such platforms that include social media managers, marketing agencies, publishers, and creators to easily scheduled Facebook Reels along side all other short form video formats that are already possible to schedule: Instagram Reels, TikTok and YouTube shorts. This API enables social media management platforms like Vista Social to easily integrate Facebook Reels scheduling into their platforms. Facebook launched an auto-generated Reels tool for Facebook that made a memory clip Reel using your previously shared Stories.

Last month, Facebook introduced a feature to allow all users to cross-post Reels from Instagram to Facebook. Facebook launched Instagram Reels API for developers to post Reels directly to Instagram Business accounts. The new API release follows a similar announcement from Facebook for Instagram in June. To this date, there is no API to schedule Instagram stories! Go figure! That’s fantastic and pales in comparison to the how long tools had to wait for Instagram API to catch up to their videos and reels. That same day Facebook has also allowed 3rd party tools to integrate Facebook Reels scheduling into their tools by making Facebook Reels API generally available to all developers.įacebook seems to realize that many creators and brands rely on third-party tools when creating Facebook and Instagram Reels and decided on making it possible for tools to to enable Facebook Reels scheduling with this API. Facebook is bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app. On September 19th, 2022 Meta launched Reels on Facebook for iOS and Android in the US.

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